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Our
expertise
Insights
Market Research offers research expertise in the following areas:
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New
Product Development, concept evaluation, package testing (practicality,
handling, etc.) |
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Brand
and Corporate Identity development, concept assessment, name and logo
testing, Profile evaluation |
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Advertising
Research, strategy development, creative development, advertising
pre-testing, advertising post-testing |
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Analysis
of the emotional and psychological environment of brands, services,
products, and advertising |
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Analysis
of trends, motives, and developments in consumers behaviour of a specific
target group |
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Analysis
of communication concepts and the impact on brands, and purchase behaviour |
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Product
Positioning |
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Mystery
Shopper |
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Taste
Tests |
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