Methodologies   Every service provided by Insights Market Research is tailored to the specific needs, and unique business situations of our clients. We incorporate many market research methodologies and utilize a wide array of venues depending on specifications Mini Groups   Mini groups are small-format focus groups, typically consisting of fewer people (4-6) and lasting no more than an hour. They are ideal for narrower issues and for when you want an even balance between group dialogue and individual contribution. They are the preferred group format for working with teenagers and children. Creative Groups   A creative group consists of 7-9 carefully selected participants with whom a moderator conducts a creative session. The purpose is to generate ideas and brainstorming. To generate a wide range of solutions and ideas we use different techniques and tools, creativity ‘games’ and lots of stimuli, which encourage lateral thinking and problem solving. They are ideal for developing new products, strategies, concepts, and communication. Observations   Observation research is used to gather data about the lifestyles, life stages and typical behaviour of a target audience is through observing them in their day-to- day rituals. Qualified researchers observe their target audience in their natural surroundings keeping track of their habits, actions, thoughts etc. One-on –One Depth Interviews   One-on-one depth interviews are held among professionals or specific targeted individuals. They are used to explore the range and depth of need, motivation and knowledge in a category. The interview runs for about an hour. Selection of Participants   Potential respondents are interviewed using a screening questionnaire. This consists of a series of questions worked out with the client designed to identity the types of people required for the focus group. The screening questionnaire is usually designed to reject people who work in a business that is closely related to the client’s.